Business is tough

Thanks Covid-19 for the extra challenge

Okay, here’s an admission – I started this business right before the Covid-19 lockdown here in New Zealand. Great timing right?

Despite the obvious hardships that Covid-19 is bringing to business in New Zealand, I have faith in my business model, more so now than ever, and here’s why.

When times get tough, the tough get going, and that’s us Kiwi’s through and through. We sent some of the highest number of troops per head of population, into battle in the World Wars (lest we forget), and we have gone head long into this Covid-19 elimination plan.

I can’t deny that the current Labour government has brought about some pretty average statistics when it comes to SME satisfaction ratings across their first term in government.

But a shift has occurred. The government has shown a hard lined and decisive approach to Covid-19 in New Zealand, and they haven’t overlooked SME’s in the packages that have been released since the Level 4 lockdown began. In fact they have made it clear that they are intent on supporting SME’s survival through this global pandemic. And they’ve put their money where their mouth is.

The confidence in the government, and the satisfaction for the government climbed from 21% to 30% in the MYOB Business Monitor Survey of 1000 SME operators around New Zealand in early April this year.

With the exception of their tax relief package, which I believe doesn’t quite hit the mark, I believe the support offered by the government to date has been unprecedented, albeit required.

The question remains – why does this make me significantly confident that my business model is still the right one?

Because my goal has always been to support business. Whether that business is starting, struggling, trying to move into a growth phase, or simply navigating the complexities of life post Covid-19. Biz Assist is able to provide the necessary mentoring and support to help SME’s through these stages.

Business is tough, yes. And also yes, Covid-19 has added some huge challenges. Some businesses will be lost, but many will trade out of Covid-19 and into the future. It will be hard, but it can be done, and we’re here to support you through these times.

Keen to chat and get to know about what we can do to help? We’d love to talk. Get in touch with us by clicking here, and we can help you to boost your biz out of Covid-19 and into success!

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